One of the most critical steps a company can take in order to keep customer relations stable and positive is to make sure that they feel their voices have been heard and that their needs are met promptly. FCR, or first call resolution, is a gateway to improving the all-important customer experience. Keeping customers happy leads to prolonged and/or repeated business engagements and enhances the volume of referral services from individuals who trust and value your call center to make them numero uno.
Unfortunately, there are times when customers and clients face issues with their chosen provider of goods and/or services. Even the healthiest and most proactive businesses around the globe will face these problems. In order to keep customer satisfaction at an absolute maximum, companies must not only employ the best practices and quality possible, but they must also engage in FCR.
First contact resolution encompasses all media of customer communication, but it affects call center networks especially because of direct interface with customers. Irate callers tend to create more pressure because of the instantaneous, real-time nature of the communication medium. Here are some of the best practices contact centers can use not only to resolve issues quickly, but to make sure that the first call or contact is the only one necessary for the customer.
Every business should have a typical client or customer profile and build this carefully based upon the nature of their goods and/or services. Who is most likely to choose your product or service? When creating this demographic, you are also creating a profile as a baseline for customer communication. However, it is always important to consider the needs of any customer you may encounter.
In developing FCR practices within a business, members should also take careful eyes toward the history of repeat contacts across the board. Analysis of this data is key to understanding the most prevalent issues customers have not only with their reason for calling, but also for which reasons multiple contacts must be made to solve the problem. By implementing both of these policies of data gathering and analysis, unhealthy business practice patterns will become more obvious, and you may then use all resources available to eradicate the source.
The type of issue reported by the customer during contact is also of utmost consideration to FCR and customer service. Customers care more about having the issue resolved than they do about having the contact with your contact center resolved. Separate resolution resources should be allocated to billing inquiries, for example, than for other customer concerns, so that the specialized attention maximizes the ability of your contact representative to resolve the issue during the first contact.
Once full analysis has been made for your specific customer conflict analysis, first contact resolution strategies will emerge. The customer experience will improve as they feel more respected and more confident in your brand. Contributing to a synergistic relationship with customers is the first step toward development!